MICHAEL
WU
Part analyst, part storyteller — I turn numbers into narratives that move brands forward through precision-targeted performance media.
The $1K Marketing System
A personalized execution system designed for maximum ROI. Includes data-backed budget split strategy, 90-day growth plans, and creative iteration loops.
EXPLORE THE SYSTEM arrow_forward
Strategy Rooted
in Data.
I'm Michael Wu, a digital marketer with a background in paid social, performance media, and brand strategy. I specialize in bridging the gap between creative storytelling and hard analytics.
With a Master’s in Digital Social Media from USC, I bring a unique blend of academic rigor and hands-on experience to every project, ensuring brands don't just reach people—they move them.
Lead Volume Increase
Strategized and executed a cross-channel campaign that drastically reduced CPL while scaling lead generation for a Tier 1 brand.
Average ROAS
Optimized paid social structures to achieve sustainable high-return on ad spend for growth-stage e-commerce brands.
What People Say
"Michael has an incredible ability to dissect complex data and turn it into actionable creative briefs that actually convert."
Anna Balistreri
Power Digital
"The level of strategic thinking Michael brings is rare. He doesn't just manage ads; he builds ecosystems for growth."
Marc Bury
CG Life
"Working with Michael was a highlight of the graduate program. His insights into social media psychology are top-tier."
Haonan Zheng
USC Annenberg
Let's build something measurable.
Whether you're looking to scale your brand or need a data-first marketing strategy, I'm here to help.